Tools and technology
Putting the right brands in front of the right shoppers at the right time can be a minefield.
Using our insight andexperience,we’ve developed a suite of proprietary tools to help.
Allocator allows us to monitor and maximise the media inventory across store locations.
We’re able to compare media nominations from brands, isolate media for use by retail comms and match media against the highest performing stores >50 campaigns per period.
We can work with retail partners to make strategic choices on ‘where to play’ and ‘how to win’ in order to position the media estate as a brand growth engine for the business.
PlanApps enables us to thoroughly evaluate every campaign we deliver for supplier brands using our test and control methodology.
Creating ‘matched pairs’ of retail stores across the country, we can compare the sales of media stores (test stores) to non-media stores (control stores). This allows us to calculate the % uplift, £ uplift and ROI for both the featured SKU and the wider brand in the matched test stores.