How much is your media estate worth?
We are experienced in valuing the size of the prize of retailer estates.
We have completed vast research across the top 70 retailers in the UK to understand just how much revenue retailers could be generating if they were to become media owners. The opportunity is significant, equating to £1.1bn in incremental advertising revenue. But, only half of this is being realised today.
Using extensive market data and industry benchmarks, we are able to provide detailed commercial valuations both top-down (based on the size of your branded business) and bottom-up (by media channel).